PRIVACY POLICY

This Privacy Policy explains how Duke Defense collects, uses, stores, and shares your personal information when you visit our website, browse our products, contact us, or make a purchase through our online store.

Personal Information We Collect

When you visit our website, we may automatically collect certain information about your device and browsing activity. This may include your web browser, IP address, time zone, device type, and some of the cookies installed on your device.

As you browse the website, we may also collect information about the pages or products you view, the websites or search terms that referred you to our site, and how you interact with our website. We refer to this automatically collected information as “Device Information.”

We collect Device Information using technologies such as:

Log files
These track actions that occur on the website and may collect data such as your IP address, browser type, internet service provider, referring and exit pages, and date/time stamps.

Cookies
Cookies help us remember your preferences, keep track of items in your cart, improve your browsing experience, and support website functionality.

Web beacons, tags, and pixels
These are electronic files used to record information about how you browse and interact with our website.

When you make a purchase or attempt to make a purchase through our website, we may collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this as “Order Information.”

When we refer to “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information we collect to fulfil orders placed through our website. This includes processing payments, arranging shipping or delivery, issuing invoices, sending order confirmations, and communicating with you about your order.

We may also use your Order Information to:

Communicate with you regarding your order or enquiry;
Screen orders for potential risk, fraud, or misuse;
Provide customer support;
Comply with applicable legal, regulatory, or business requirements;
Share product information, updates, or marketing communication where you have agreed to receive it.

We use Device Information to help us identify potential risk or fraud, improve and optimise our website, understand how visitors browse and interact with our website, and assess the performance of our marketing and advertising campaigns.

SMS and Email Marketing

Where you have given consent, we may use your contact information to send you SMS or email notifications, order updates, abandoned checkout reminders, marketing offers, product information, and customer review requests.

Your opt-in information and consent for text messaging will not be sold or shared with third parties for their own marketing purposes. We may share this information with trusted service providers or messaging partners only where necessary to operate our SMS, email, or order communication services.

Our website may use cookies to track items added to your shopping cart, including abandoned checkout activity. This information may be used to send cart reminder messages by email or SMS, where permitted.

You may unsubscribe from marketing communication at any time by following the opt-out instructions provided in the message or by contacting us directly.

Sharing Your Personal Information

We may share your Personal Information with trusted third-party service providers who help us operate our website, process orders, analyse website activity, manage payments, fulfil deliveries, provide customer communication, and support our business operations.

For example, we may use website hosting platforms, ecommerce systems, payment gateways, courier or logistics providers, analytics tools, and marketing platforms.

We may also share your Personal Information where required to comply with applicable laws and regulations, respond to a subpoena, court order, search warrant, or other lawful request for information, or to protect our rights, property, customers, and business operations.

Third-Party Services

Certain third-party services used on our website may collect, process, or store information according to their own privacy policies. This may include payment providers, analytics providers, advertising platforms, ecommerce tools, and fulfilment partners.

We encourage users to review the privacy policies of any third-party services they interact with through our website.

Do Not Track

Please note that our website does not alter its data collection and usage practices when we receive a “Do Not Track” signal from your browser.

Data Retention

When you place an order through our website, we will retain your Order Information for our records unless and until you ask us to delete it, subject to any legal, tax, regulatory, fraud prevention, or business recordkeeping obligations that require us to retain certain information.

Minors

Products sold by Duke Defense may only be purchased by individuals who meet the legal age requirements applicable in their country, state, province, or region. No person under the age of 18 may purchase products from this website.

By using this website or making a purchase, you confirm that you are legally permitted to do so in your jurisdiction.

Security

We take reasonable steps to protect your Personal Information against loss, misuse, unauthorised access, disclosure, alteration, or destruction. However, no method of online transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Rights

Depending on your location, you may have the right to access, correct, update, or request deletion of your personal information. You may also have the right to object to certain processing activities or withdraw consent for marketing communication.

To exercise these rights, please contact us using the contact details provided on our website.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, website functionality, legal requirements, operational needs, or regulatory obligations.

Any updates will be posted on this page with the revised effective date where applicable.